Get unlimited book summaries with a growthplus account. Lead with intention to create positive results soundview. Discover how six basic principles drive all sorts of things to become popular. Wein didnt create just another cheesesteak, he created a conversation piece. But influenza tore apart the worlds social fabric for two long years, and it would be a mistake to forget its lessons. How great leaders inspire everyone to take action by simon sinek. How great leaders enable and encourage positive and contagious energy. The characters are flat, reach lifealtering decisions in a heartbeat, change their behaviour and opinions on a whim. Management deep work by cal newport 610 learn how to focus intensely on your work to get more done in less time with this book from cal newport. The dynamic young wharton professor draws on his research to explain the six steps that make products or ideas contagious. Aug 14, 2017 hold eye contact to produce trust and gaze to build connection. Jun 27, 2017 vanessa van edwards is an interpersonal intelligence expert and public speaker.
This is a summary of what i think is the most important and insightful parts of the book. Find all the books, read about the author, and more. The great influenza by john barry is an important book that is equal part history and equal part science discussing the 1918 flu. Contagious combines groundbreaking research with powerful stories. However, you shouldnt expect things to happen in the order that they do in the following short summary. I cant speak for anyone else and i strongly recommend you to read the book in order to fully grasp the concepts written here. Contagious why things catch on adds useful new examples, and a new stepps mnemonic into the innovators vocabulary. Why things catch on by jonah berger, and it outlines 6 factors that makes things go viral. Why things catch on, distills six principles that cause people to talk about and share an idea or product. My thought on each chapter is detailed in this series, but here is a very brief summary of the takehome messages. The suggested questions are intended to help your reading group find new and interesting angles and topics for your discussion. Great expectations is a novel by charles dickens that was first published in 1860. Our study guides are available online and in book form at. Contagious shows how entrepreneurs and marketers can make their content more.
Hes a worldrenowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in toptier academic journals. If youve ever wondered why certain ideas get shared, brands get more. Read a plot overview of the entire book or a chapter by chapter summary and analysis. He begins by commenting on himself, stating that he learned from his father to reserve judgment about other people, because if he holds them up to his own moral standards.
Jun 18, 2017 this book explains why emotions are such a primal part of how our brains operate, and why emotional intelligence ei is so prime core to leadership. Attorneygeneral had to inform the jury, that the prisoner before them, though young in years, was old in the treasonable practices which claimed the forfeit of his life. Jonah berger, new york times best selling author titled contagious. Why things catch on 5 key points jonah bergers animated book summary. Apr 03, 20 it is just such a project that wharton marketing professor and writer jonah berger has been engaged in for much of his career, and in his new book contagious. Want a quick and easy way to remember the book s key ideas. Oct 25, 2016 this is a breakdown of the book contagious. There are a many ways to skin the viral cat tipping point, unleashing the ideavirus, how hits happen, made to stick and while there are few awesome revelations contagious holds its own. It is just such a project that wharton marketing professor and writer jonah berger has been engaged in for much of his career, and in his new book contagious. This person the speaker of the poem begins by describing the scene. The links above are affiliate links which helps us provide more great content for free. Summaries, notes, and lessons from books ive read nat eliason. Learn exactly what happened in this chapter, scene, or section of the plague and what it means. The basic definition of a trigger contextually speaking is an event happening that causes us to focus on a product or memory associated with that event.
Jun 22, 2009 between the covers of the great philly cheesesteak book is an incredible amount of information about philadelphias wellknown claim to culinary fame. He was the only one of the family to survive what francois maurois, in his introduction, calls the human holocaust of the persecution of the jews, which began with the restrictions, the singularization of the yellow star, the enclosure within the ghetto, and went on to the mass deportations to the ovens. From plato to foucault, we break down the main ideas in philosophical thought. Wharton marketing professor jonah bergers new book, contagious. Some of the best books available are biographies and memoirs of great people. One reason some products and ideas become popular is that they are just plain better.
Interestingly, bergers academic work cites rogers work. Contagious summary word of mouth is the primary factor behind 20 percent to 5o percent of all purchasing decisions. The human race fights back, yet after every battle the disease responds, adapts, using sophisticated strategies. Feb 09, 2004 elie wiesel spent his early years in a small transylvanian town as one of four children.
Contagious reveals the secret science behind wordofmouth and social transmission. Free summary soundview subscribers get indepth summaries of the key concepts in bestselling business books like those listed above delivered to them every week. There are two big reasons why wordofmouth marketing is more effective than formal ways of advertising. Explore a character analysis of gatsby, plot summary, and important quotes. Triggers this chapter in our book discussed the great importance triggers have on what we talk about, what we buy and when we are more likely to buy it. Rebecca blacks friday music video is a great example of this. He not only narrates the story but casts himself as the book s author. A little book that teaches you when to quit and when to stick recommended reading. Membaca contagious, sebenarnya formula yang dipakai berger di buku ini pernah gue temui di beberapa risetnya yang banyak membahas topik so. This book is perfect for anyone who wants to learn more about how to spread ideas, increase brand awareness. This hollowness or emptiness of modern american life, the breaking up of families and communities, the pollution in the environment, according to the authors, is all in large part due to affluenza, a painful, contagious, socially transmitted condition of overload, debt, anxiety, and. Jonah says marketers need to use social currency to achieve great. If you are looking for a marketing book which is entertaining, easy to read and carries value, contagious. Spring and all by the road to the contagious hospital by.
The narrator of the great gatsby is a young man from minnesota named nick carraway. Mar 01, 20 contagious combines groundbreaking research with powerful stories. See a complete list of the characters in great expectations and indepth analyses of pip, estella. If youre looking for free book summaries, this is the single best page on the internet. Nov 16, 2001 the following is an excerpt from the book pox americana. Her behaviour research lab the science of people has been featured in fast company, inc, mens health. New york times best seller contagious why things catch on, author jonah berger gives countless reallife examples of the mysterious methods employed to capture the logic defying attention of the masses. Its just a great addon that really does enhance learning. The great hall was empty but for the knot of dogs by the fire, who, taking in at a glance the outdoor aspect of miss bart, were upon her at once with lavish offers of companionship.
The book is written almost exclusively about the american impacts towards and from the flu. But wein knew that good food and great atmosphere wouldnt be enough. Its more powerful because its more persuasive since it comes from a trusted source, and. Curious about the major works and figures in the study of the nature of reality and existence. I think its a bit preposterous to say you answer this question with the hands and that question with body language. There really is no other tool that we use like getabstract. Contagious by jonah berger book summary in contagious, berger reveals the secret science behind wordofmouth and social transmission. Scott fitzgerald s 1925 jazz age novel about the impossibility of recapturing the past, was initially a failure. The great ceo within by matt mochary 710 the most important highlights and takeaways from the book the great ceo within by matt mochary. While some of the points, like the importance of storytelling, may be evident for veteran marketers, even the most experienced people in the advertising industry can learn something new.
Whether you love or hate trump, youll learn a lot about sales, publicity and negot. Overall, contagious is a great overview of the primary features that drive things to spread in a viral way. Youd think that the best product at the most attractive. Across america, a mysterious pathogen transforms ordinary people into raging killers, psychopaths driven by a terrifying, alien agenda. Use our free book summaries to learn the 3 central ideas from over 600 books in 4 minutes or less. Well discover how six basic principles drive all sorts of things to go viral, providing a set of specific, actionable techniques to craft contagious content. Time has left the early pages of his diary so damaged that the exact date remains uncertain. The book starts by laying out what he believes are the six principles of contagiousness.
It is the sequel to siglers infected, and like its predecessor was released in both podcast and print versions plot summary. Yet, according to research by the keller fay group, only 7 percent of word of mouth happens online. He undergoes no significant changes, development, or growth throughout the story and remains exactly as the reader encounters him in the opening pages. Jonah berger is a marketing professor at the wharton school at the university of pennsylvania and internationally bestselling author of contagious, invisible influence, and the catalyst. If you like tribes, you might also enjoy the following books. It makes a great pair with a few more books on marketing and influencing such as make to stick, the tipping point, triggers, brandwashed and influence, the big classic by cialdini.
Contagious is a great book that i recommend every media marketer to read, since it has profound evidence and studies showing that the methods jonah is using actually works. Dawsey, former michigan linebacker, has survived the events in infected, but remains telepathically linked to the. Ill give him kudos for the work but i really cant say hes a great author. Give your product and its owner social status by making it and those who owntalk about it. There are a many ways to skin the viral cat tipping point, unleashing the ideavirus, how hits happen, made to stick and while there are few awesome revelations contagious. Word of mouth drives 2050% of all purchasing decisions. Between the covers of the great philly cheesesteak book is an incredible amount of information about philadelphias wellknown claim to culinary fame. To find out more about jonahs research on how things catch on, you can buy his book contagious from amazon or any major retailer. The great smallpox epidemic of 1775 82 by elizabeth a.
The greatest contribution this book makes is the recognition of various evangelism styles. Contagious culture is a beautifully written, fun, and accessible book that offers the reader a unique opportunity to dig deep, and really think about the way we show up in our daily lives. Resonant leaders are emotionally intelligentthey move others, igniting positive feelings that bring out the best in people and drive performance. In the book, becoming a contagious christian, bill hybels and mark mittelberg point out that there are a variety of different evangelism styles.
Pox americana the great smallpox epidemic of 1775 82. In addition, a podcast interview with berger posted on notes that one of bergers favorite five is the book diffusion of innovations. I highly recommend reading it so you can get the indepth stories and studies he tells to back up his points. You get an inside look at big deals donald trump made in the 1980s building his empire, including trump tower. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why antidrug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is.
Berger digs into the ideas of social transmission and how wordofmouth gets spread from person to person. Contagious is a science fiction thriller novel by scott sigler. Today, the story of gatsbys doomed love for the unattainable daisy is considered a defining novel of the 20th century. Perfect for acing essays, tests, and quizzes, as well as for writing lesson plans. Perry dawsey and margaret montoya attempt to stop an alien infestation of hatchlings. One of my favorite marketing books, its a useful overview of why some things catch on, others dont, and how we might better engineer our messages. Download this handy reference to hang up at your desk. From consumer products and policy initiatives to b2b services and ideas and initiatives within organizations. What follows here is a reconstructed version of the plot timeline, just so your head wont explode.
Why things catch on by jonah bergen is an eyeopening book full of not only entertaining examples of viral campaigns, but also a painstaking analysis into the science of social transmission. Jonah berger beings by saying that one of the elements of virality is simply having a great product. Bergers research has revealed that there are 6 main factors that help explain social pandemics. The book is a valuable blueprint for creating ideas, marketing campaigns, and.
Why things catch on, there are six ingredients associated with messages, products, or ideas that go viral. Thinking in bets hits decision making from a different angle. More than 25 percent fail within twelve months of opening their doors. Im nik, a writer from germany, and in 2016, i wrote over 365 book summaries. Although lennie is among the principal characters in of mice and men, he is perhaps the least dynamic. Vanessa van edwards mentions brene browns tedtalk and how she used eye contact to build connection with the audience heres brenes great book summary. Its written by annie duke, who was a professional poker play the only woman to have won the wsop tournament of champions and the nbc national headsup poker championship, and now is a speaker and consultant on decision strategy. Why things catch on by wharton associate marketing professor jonah berger is the latest attempt, and it offers some new examples and a new mnemonic for creating stuff that spreads. After all, the thing restaurants are best at is going out of business. Most of the indigenous peoples of the americas, though, didnt live in dense settlements, and even those who lived in villages tended to move with the seasons, taking apart their towns and rebuilding them somewhere else.
Lifelong learners will benefit every time they read a summary. The book underlies the importance of how these triggers influence immediate and. Why things catch on, berger reports on his findings. Sixty percent are gone within the first three years. It is the sequel to siglers infected, and like its predecessor was released in both podcast and print versions. She put aside the ramming paws which conveyed these offers, and assuring the joyous volunteers that she might presently have a use for their company, sauntered on. Research by the keller fay group finds that only 7 percent of word of mouth happens online. This deadly global flu outbreak has gotten hazy in the public memory, and its origins and character were unclear from the beginning, writes popular historian barry rising tide, 1997, etc. The human race fights back, yet after every battle the disease responds, adapts, using sophisticated.
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